On New Year’s Day, the Austin360 staff published our 2015 People to Watch. You can read the complete story here.
My person is Girls Will Be’s Sharon Choksi:
Eighteen months ago, Austinite Sharon Choksi; her sister Laura Burns, who lives in St. Louis; and her brother David Burns, who lives in Chicago, launched a line of girls’ clothing that was designed for girls who are not “girly” and who didn’t fit in today’s girls’ clothing lines. (Translation: normal-sized girls, anyone who is athletic or skinny or curvy.)
The story we wrote on the Girls Will Be line in August 2013 got shared on Facebook 42,000 times in its first week. Last year the line added shorts by launching a Kickstarter campaign that raised more than $30,000, above its initial goal of $24,500. It also added size 14 last year as well as some hoodies. CNN’s family writer included Girls Will Be in its holiday gift guide.
“I feel like we’re on the precipice of an explosive year for us,” Choksi said about 2015. By the second week of December, holiday sales had already doubled from the year before.
This year, Girls Will Be is launching five new shirts for spring including soccer, dinosaurs and camping themes, as well as tweaking the shorts design. They also hope to add pants for next fall.